CLIENT: Pomona First Baptist Church
This graphic was for their “Flood” college ministry. They did a series on the Holy Spirit (Ghost), called “Ghost”.
I wanted to play with the idea of exploring something completely different graphically to represent the Holy Spirit. Usually, the symbol is a dove, but I wanted to break out of the norm for this. The series was created to present a different side of the subject, so the art should do the same. I loved the idea of going a little bit toward the supernatural-ghost-horror flick type of graphic. I started with three ideas. Here are the three initials I sent over:
PFB: Ghost – Concept #1
My first thought was to use an image I had of an old church and make it look sort-of haunted.
PFB: Ghost – Concept #2
For something completely different, I also used this stock image of smoke with simple text. There is something mysterious about just the smoke and the empty space. [This was rejected for looking too much like cigarette smoke, which I believe that picture is...] But they liked the concept of the empty-ness with a bit of smoke or something.
PFB: Ghost – Concept #3
This was another variation of #1. I used two of my own stock photos, the church and the foggy plain, and added some smoke and subtle text. I love this concept and might reuse it for something else.
Here is the final result. They had really liked the font from #1, but it didn’t work on the black background, so we kept this one. I added a bit of the smoke to the text instead of having it to the side. The green tint adds a bit of a supernatural/mysterious look. They were really happy with the final concept, and so was I.
What do you think? How did it turn out?
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